“They just bought the rights to the name, and there’s no rebranding that would have to happen in Las Vegas, so there are synergies built in,” he said.Īn acquisition wouldn’t be out of character for Twin River. Swissman also believes Twin River is a perfect candidate to purchase the property. “Having a footprint on the Las Vegas Strip and a Nevada gaming license is still viewed as one of the gold standards in the global gaming world,” he said. “We could see this potentially being a first step towards a Las Vegas acquisition,” he said in a Tuesday note.īrendan Bussmann, director of government affairs for Las Vegas-based Global Market Advisors, said it makes “logical sense” for Twin Rivers to go after a Strip property.

So far, company officials have yet to say which property it will divest.Ī spokesperson for Caesars declined to comment on whether this deal could be tied to the sale of its Strip property, but said the company expects that “Twin River’s efforts to enhance the Bally’s brand across the United States will raise visibility for Bally’s Las Vegas.”īut Truist gaming analyst Barry Jonas also believes the deal could lead to the sale of Bally’s on the Strip. It makes it a big acquisition target, especially for a company like Twin River.”Ĭaesars has long said that it would sell a Strip asset after the Eldorado Resorts Inc.-Caesars Entertainment Corp. “I think this (deal) puts a big target on Bally’s. “Caesars has been pretty vocal on wanting to sell one or two assets in Las Vegas,” said Josh Swissman, founding partner of The Strategy Organization, a Las Vegas gaming and hospitality consulting firm. The sale allows the Rhode Island-based Twin River to maintain the Bally’s name for its Atlantic City property, which it agreed to purchase from Caesars in April, and rebrand “virtually all of its portfolio properties under the Bally’s name and logo,” according to a Tuesday announcement from the company.Īs part of the deal, Caesars will have a perpetual license to maintain use of the Bally’s brand at its Strip hotel-casino. has sold off the Bally’s brand to Twin River Worldwide Holdings Inc., a move industry watchers say could be a sign Caesars is open to selling the Bally’s casino on the Las Vegas Strip.

(Ellen Schmidt/Las Vegas Review-Journal) Entertainment Inc.

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